Concept Development

Naples · Restaurant Concept Studio

Brief Extraction Workshops

Two-day workshops with client stakeholders capture culinary positioning without us prescribing dishes, service style, price point signalled through material choices, and target covers per service. Output brief document guides all subsequent design decisions and prevents scope drift when multiple investors hold conflicting aesthetic preferences requiring mediation.

Mood and Narrative

Every concept anchors to spatial narrative — perhaps grandmother's kitchen enlarged to public scale, or harbour warehouse converted to refined dining — expressed through material authenticity rather than themed props. Narrative boards accompany layout proposals explaining why each zone material choice supports story coherence visible to guests subconsciously during visit.

Concept Package Contents

Space programme, adjacency diagram, preliminary layout at 1:50 scale, material palette board physical and digital, lighting concept note, furniture typology sketches, and budget ROM for fit-out contractor discussion. Package delivered six weeks from brief approval for standard projects under one hundred fifty square metres dining area.

Revision Protocol

Two revision rounds included; additional rounds billed at eight hundred forty euros each to prevent indefinite iteration without decision. Revision requests must reference specific elements not wholesale direction changes requiring restart from brief phase with associated fee adjustment and timeline extension documented transparently.

Investor Presentation Support

Optional presentation attendance where designer explains concept rationale to investor committees unfamiliar with hospitality design vocabulary. Half-day attendance nine hundred sixty euros including revised boards incorporating feedback captured during session within five working days post-meeting for follow-up investor circulation.

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